Award-winning art director Larry Gordon has thrived in the world of brand identity, advertising and design for many years at some of Canada’s top ad agencies. As Executive Creative Director of Vickers & Benson Arnold, Larry designed the graphic guidelines for all advertising, collateral and direct marketing materials for the Canadian Tourism Commission and BMO. He helped launch mbanx, Canada’s first virtual band, Molson Signature Series, Bell ExpressVu and British Airways. Larry has additionally directed brand re-launches for BMO, Toronto Congress Centre, Vortex Mobile, Kingstar DRTV and Amsterdam Brewery. Larry’s work for clients such as Procter and Gamble, Nestle, Warner Lambert, CP Hotels, Sprint, Telus, Toyota, Volkswagen, BMW and United Way has garnered public and industry ovations. He has won awards at the The One Show, The Marketing Awards, The Bessies, The Billies, London International Show, RSVP Awards and Cannes Advertising Festival. His work has appeared in Archive, Applied Arts and Communication Arts. Larry is the creative director for AGEWORKS and created the branding, corporate logo and all communication for the company as well as LeadingAge – The Art of Ageing Forum and the Business of Ageing Niagara Network. Other cultural and events creative includes The Redpath Waterfront Festival, Sugar Shack Festival and Special Olympics Ontario International Youth Games. Larry is a creative hybrid: conceptual thinker, writer, art director and designer all rolled into one powerful communicator.